This is the most sophisticated design that the storefront has ever had in it’s ten years of existence. It’s structure is finished; though there are still cosmetic bits to play around with. I bought the wordpress theme from Graph Paper Press and then set about to modify it. Most of the modifications are minor, but if you are going to jump into modifying the theme, it helps to have some wordpress programming and CSS knowledge. It’s something that I couldn’t manage a year ago when I first looked at their themes.
It took me something like three weeks of fiddling before I found a theme and a way of displaying the images that I thought was spiffy and also not overbearing. Everytime I walk by the fancy flower shop nearby I notice that the window display has changed. Sometimes in minor ways, sometimes a completely new design. And when I have the money, I sometimes go to Eli’s which is the most expensive food shop in this area, and sure enough, there’s Eli – one of the Zabars – who must be in his 70’s, walking through the store and moving things around. It’s a never-ending process and I think it takes as much effort to keep the web design fresh, as it is to move physical stuff around in a window display or food store.
The basic idea is to catch the potential customers attention – and the attention span on the web is less than a millisecond. Click. View. Nothing catches your eye. Click somewhere else.