In an effort to make enough money to buy the Mark II, I figured out a way to cut my costs, so I could lower prices with the possibility that I’d sell more prints. So, how did I do this.
First off, I changed the sizes of some of the prints from 24 inches to 23 inches as the widest dimension. This allows me to print in landscape mode on the 7800 for most prints (since it has a 24 inch paper roll). Saves on paper.
For the last few years I’ve been having my mats custom cut for me. This was expensive. Again, what I had to do in order to use off-the-shelf pre-cut mats was to change the sizes of the prints. For example, I had been printing 35mm and dSLR shots at 8 x 12, and having them mounted on 16 x 20 mat. I found archival pre-cut off-the-shelf mats that would take a 9 x 12 print on a 12 x 16 mat. So I changed the size from 8 x 12 to 9 x 12, although this will mean a bit of cropping. But I cut my mat costs in half for this size.
I did the same for a few other sized prints, though they won’t be cropped, just an inch smaller. Again, savings are good, especially buying in bulk (from DickBlick). I’ve been using them for years for my other supplies such as self-adhesive linen tape and mounting strips. So, all in all I was able to bring down the matting costs and some paper costs pretty substantially.
As I’ve learned through the years – this may or may not have any effect at all. But I have one more ace up my sleeve. The sale I did definitely brought in more business. By a lot. I can’t do that again for all the prints, but I am going to offer a sale at some point on just the larger sizes (the prints that I don’t mat). Since I’ve narrowed the larger prints by an inch so that most of them can be printed in landscape mode, saving a bunch of square inches of the expensive paper, and since the 7800 has been running smoothly since the last cleaning (at least I know that works) – I feel comfortable doing a short sale on the largest prints and for a very limited time. Maybe just two days or so.
As the Sundance Kid says to Butch – you just keep thinkin’ Butch. That’s what you’re good at (haw haw).