Couldn’t figure out which prints to put up for sale, so I just put everything on sale. 20% off all prints, all sizes until June 1. Now, according to my theory, this won’t do much at all in terms of increasing sales, because I don’t think that the art purchase is heavily influenced that much by the cost. HOWEVER, since this is a marketing issue, and I’m always wrong about marketing issues, then it will help sales a lot. Also, since I’m planning some trips in June – this seemed like a good time to give it a try. I could be wrong but I think it’s the first sale I’ve ever done. (Part of that is also that since moving the store to WordPress, this sort of thing is much easier for me to implement).
Well anyway – in the meantime – I’ve still had a bunch of orders to take care of, and I’ve been doing daily trips to the Met.
Here’s the STORE LINK if you want to check out the sale.
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Fascinating. Just had two orders after enabling the 20% off sale. Maybe these things do work. Can you imagine if I had someone who actually knew something about marketing rather than my own trial-and-error method.